Open with the business question
Identify the service, audience and period the client cares about. If the goal is discovery for commercial installations, report the work that supports that service. Pair a published change with its URL and show the date you verified it. Reserve a separate line for observed search or inquiry results.
Explain each number in its own terms
A published service page, an indexed URL, an AI mention and a qualified lead each answer a different question. Label the source, period and denominator where relevant. When a source is unavailable, leave the measurement open and name the access or follow-up needed to complete it.
Review the client view
Select the deliverables and activity the client should see. The agency workspace supports read-only sharing with expiry and revocation controls. Put the next decision in ordinary language, name who can make it and give the client a clear way to respond.