Technical SEO

Give your best pages a clear path into search.

When an important page disappears after a redesign, the fault may sit outside the copy. We follow the links that lead to it, inspect the response and check which URL the site tells search engines to keep.

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Trace the indexable URL through three checks.

Migration example

A popular service acquired a new address

Old address: Check that the former service page leads directly to its replacement.
New address: Check that the replacement is indexable and identifies its own URL.
Navigation: Change the category and related-service links to the final address.
Evidence: Keep the response, page title and inspection date with the work item.

Reconstruct one customer journey

Pick a valuable service and start a page or two upstream. Can a visitor reach it from a related category? Does the link lead straight to the final address? A redirect chain, a missing link and an accidental indexing directive each leave a different trail.

Compare the delivered page with what people see

A working template can still publish generic titles or omit the detail that distinguishes one location from another. We compare page metadata, the rendered heading, main content, navigation and structured data on a representative set of pages. Repeated defects belong in the shared template that produces them.

Check the public release and follow the indexing record

We inspect the corrected URL once the change ships. With access to Search Console, your team can also compare Google’s recorded canonical URL and last crawl. Those dates help explain why a live repair may precede a change in search results.

Give your best pages a clear path into search.

A popular service acquired a new address

Reconstruct one customer journey

Compare the delivered page with what people see

Check the public release and follow the indexing record

Explore related work