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What did the buyer see?

Start with the search result you want to understand. A page can appear in Google, a competitor can lead an AI shortlist, and the assistant can still quote your company. Each observation points to a different check.

Work through the visibility checklist
Read a search result by following the source of the answer.
Reading path

Choose the guide for your observation

No mention
Start with the explanation of competitor recommendations.
Wrong description
Read the field note on entity SEO and check the cited business profile.
Page buried
Review internal linking and trace one path from navigation to enquiry.

Browse the practice guides

12 guides

Your business is missing from the shortlist

Write down the buyer’s words before adding your brand to the prompt. Save the answer and open the sources behind the first few recommendations. Look for the information those pages make easy to verify, such as service area, implementation experience or a documented integration.

The answer names you and describes the wrong service

Search for the phrasing it used. Check old service pages, public listings, partner profiles and reseller descriptions. Start with the source actually cited in the answer. Give its owner one accurate sentence and a public URL that supports the correction.

The right page is hard to find

Open your homepage as a new visitor. Follow the links a customer would use to reach the service. Then inspect the destination’s status, indexing instructions and preferred URL. These checks help you decide whether the next person you need is a writer, a developer or a listings owner.