Start with discovery, then test the follow-up
Use a fresh conversation for the first comparison. Save the full exchange when a follow-up changes the budget, geography or required capability. A question asked after naming your company tests something different from a question about the category alone.
Open the link a buyer could follow
When a response provides sources, examine the page linked to each material claim. Does it describe your current offer? Does it identify the right city or specialty? Could a buyer who lands there check the claim and contact you? We document the page that needs attention and the party who controls it.
Repeat a test your team can recognize
Record the service, location, date, relevant search settings and exact prompt. After a source repair goes live, run the same comparison again and save the result. Changes in recommendations, descriptions and links can then be reviewed individually.