Choose the questions that precede a sale
Start with a specific service, a buyer and a constraint. A finance director choosing a migration partner asks a different question from a founder looking for a monthly bookkeeping service. We agree on that context with your team and keep the wording for the next measurement.
Read the answer behind the score
Your baseline pairs each prompt with the date, the engine’s answer, the businesses it names and any source links it provides. We distinguish a passing mention from a recommendation. A correct citation of your research and a buyer being directed to your sales page are different observations.
Use the gaps to choose a repair
Open the source a buyer would see. If it describes a service you have discontinued, correct the record. If it overlooks a service you sell, check whether your own page explains who it serves, what the engagement includes and how to get started. Rerun the original questions after the change.