Save the original observation
Keep the exact buyer question, the engine, the date and the complete answer. Identify which suppliers actually compete for this buyer and which merely share a category label. Create a row for each material claim and the link shown beside it.
Classify the publisher and read the passage
Identify the source as an owned product page, directory, independent report or company announcement. Record the passage that supports the claim, along with its date. A syndicated release may appear under multiple publisher names, so trace repeated wording back to the original announcement.
Decide whether a repair belongs on your site
If the competing supplier offers a capability you do not provide, record the difference. If your team offers the same service but its scope is buried or obsolete, identify the page and supporting evidence to improve. A third-party factual error needs a correction request with the approved reference attached.