Suede AIRead the named referral source
Google Play attributed 145 of 528 acquisition events in the reported sample to ChatGPT, or 27.5% rounded. Google Play Search accounted for 72 events and Explore for 99. The source report shows the comparison and the supporting store evidence.
Keep the measurement attached to its denominator
Those figures describe Google Play acquisition events. Repeat activity can appear in that measure. First-time store downloads, installed audience and monthly active users answer different questions, each with its own period and denominator.
Apply the measurement to a service business
A mentioned brand, a site visit and a qualified inquiry are separate observations. Preserve dated prompt evidence, then compare it with referral, form or CRM records where available. Carry source and date into the customer conversation so your team can investigate which discovery channels produce useful inquiries.