Workshop guide

Run a buyer-question workshop.

Bring someone who speaks to customers, someone who edits the website and someone who can approve the facts. This self-guided, 45-minute session produces a short list of real buying questions and one change the team can ship.

Book a 30-minute call with Jason

A self-guided working session for a customer-facing team.

Example workshop output

One question becomes one ticket

Question: Which installation companies serve a particular county?
Evidence: The service page names the service. The territory appears only on an old flyer.
Assignment: Operations verifies the territory. The editor updates the service page and saves its live URL.

First 10 minutes: collect the buyer’s own words

Pick a recent sales conversation and remove personal details. Write down the moment the buyer compared options or asked for proof. Keep any geography, budget or integration requirement that changed the answer. Agree on one question to test together.

Next 20 minutes: follow the sources

Run the same question in two assistants. Capture the exact prompt, engine, date, answer and visible source links. Have the sales lead identify whether the named services actually meet the buyer’s criteria. Have the website editor find the page on your site that answers those criteria.

Final 15 minutes: assign a fix

Read the relevant page aloud. If a buyer would still have to call to discover a basic fact, decide who can verify it. Give the editor an approved sentence, its supporting source and a place to publish it. Put the same question on the calendar for a second run.

Run a buyer-question workshop.

One question becomes one ticket

First 10 minutes: collect the buyer’s own words

Next 20 minutes: follow the sources

Final 15 minutes: assign a fix

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