Identify what changed in the business
Ask the owner whether this was a rebrand, an acquisition or a new entity. Those events require different wording. Gather the approved current trading name, legal identity where relevant, previous name, domain and effective date. An old name can be historically accurate while still being misleading in a current listing.
Compare the relationships across records
Read the About page, the service page and the profile linked from the directory. Does each describe the same organization and service? Does the founder’s biography connect to the current domain? Record the discrepancy as a complete sentence so a publisher can see exactly what needs changing.
Give each owner a bounded request
Revise the owned description and align its structured data with the visible text. Give the directory an approved reference and requested wording. When the correction appears, verify the public listing and record its date. A later question about the company can then be compared with the original answer.