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Buying guide

Bring AI visibility into an existing SEO workflow.

For a team already using Semrush, the purchasing decision is how AI search findings fit into content planning, technical SEO and delivery. Use one topic from the current plan to work out who will publish and measure the resulting change.

Explore a managed assessment
Compare the source data with the work needed to act on it.
Evaluation worksheet

What to bring to the comparison

SEO baseline
Query and destination page
AI baseline
Question, answer and source
Delivery
Brief, owner and follow-up date

Pick one topic with commercial intent

Choose an offering your buyers compare before contacting sales. Pair a familiar search query with a conversational question about the same decision. The results can point to different pages and evidence.

Compare the search surfaces

Preserve the organic landing page, the AI response and its citations. A page may already attract search traffic while an AI answer cites a directory or another brand for availability, scope or local coverage.

Turn the findings into a brief

Choose the source that needs work, the factual change, the person who can approve it and the follow-up test. If your SEO team needs implementation capacity, use that brief to scope a Suede sprint.