Start with Google’s search requirements
Google says pages eligible to appear with a snippet in Search can be eligible as supporting links in its AI features. We check the public page, indexing settings, canonical URL and internal links. A customer should also be able to see the important text and navigate to the service it describes.
Investigate the specific search experience
Save the query, market, date and type of result encountered. A standard result, a local listing and an AI Overview are different observations. When a supporting link appears, follow it and check whether its page answers the specific question that prompted the search.
Read traffic and observations together
With authorized Search Console access, review the relevant queries and landing pages alongside the sampled results. Google includes traffic from AI features in overall Web search reporting. A dated capture can document a particular appearance, while the page report shows how its overall search performance changes.